This toxin-free, zero waste mascara lasts all day and goes on smoothly, without clumping or smudging. Made with all-natural coconut oil, rhassoul clay, and castor oil for healthy lashes. Choose option with a brush or without.
Vegan. Cruelty Free certified. Compostable paper tube.
Net Weight .30 oz / 8.45g
How to Use: Use a 'spoolie'/mascara wand. Roll the brush into the product and apply to eyelashes. Tip: Use the tip of the brush for easiest application.
Ingredients: *Coconut oil, Rhassoul Clay, *Arrowroot Powder, *Shea Butter, Castor Oil, Rosemary Leaf, Iron Oxides. *Certified Organic
With Brush, No Brush
You are NOT going to get a full volume lashes like from the ads with this product. This mascara gives very subtle effect. I used a random wand I had at home and it worked fine for me. Consistency it is smooth and application is easy. Once again, this is not going to give you a stage make up look. It looks very natural. It didn't clump for me, but i didn't use a lot. I like natural look. It's very light and yes it does smudge, but it's actually pretty easy to wipe. I like it. And please, look up how to apply mascara, because a lot of people are doing it wrong. It may help you with volume. I added pictures of myself so you can see the effect. Eye on the left has no mascara, eye on the right has mascara. You can also use it as eyeliner, if you got it with brush or have a flat tip.
So far, I’m not super impressed with this product. It’s very dry so it flakes when I try to apply and gets in my eyes and on my cheeks. I tried adding a bit of water to my brush when applying to smooth the consistency, which helped a little, but may try coconut oil or something like that to see if that is better. At least it’s not in a plastic tube which is the whole point.
I just got it and was so excited to try it out! I’m so so deeply disappointed in this. The mascara is below the edge of the container so the spoolie you buy with it doesn’t fit, but you can dig into it with the tip? Or you can bend the wand I guess? In what world does that make sense? The mascara was difficult to get to “stick” to my eyelashes and ended up with crumbles(?) of mascara. Maybe use the other side of the spoolie that has a brush and kind of “paint” your eyelashes?? But that’s a mess. It seems maybe that was the intention all along for this brush to make sense with this product? To give an idea of what this looks like once applied, It’s black mascara, but doesn’t leave a noticeable change on my blonde eyelashes. You can’t do multiple coats. I wanted to love this product… but it’s not a zero waste product at all if it going to throw away a brand new mascara and buy something else. I will say the packaging seems easy to compost, but I generally prefer not spending $20 on items that go straight to compost. Maybe that’s just me.
Hi Ariel, we are so sorry you had this experience with this product. The spoolie should fit in the container, but some do prefer bending the spoolie for a better/different angle as well. We would appreciate it if you could send us a photo so we can see if the wrong spoolie was sent out on accident. These products are 'cured' so sometimes they need to be warmed up. Our best suggestion is to take the brush side of your spoolie and 'paint' the mascara to get the product more activated. If you still have issues though, please send us photos of the mascara and spoolie at email@example.com so we can further assist any issues!
I was really looking forward to this mascara, as I have been slowly transitioning to zero waste products. I was a fan of the ingredients and did not hesitate to buy this. However, I am extremely disappointed with this product. First, the cake of mascara is shorter than the packaging, so it can be difficult to get product on the brush in the first place. Trying to tap the cake out of the package in order to make reaching to product easier was also very difficult. I would not have left such a low review accessibility were the only issue, but the product does little to enhance my lashes. I tried building it up by putting on multiple coats, but that made no difference. The mascara does not dry, which is why putting on multiple coats is difficult. Because it does not dry, it also easily comes off throughout the day. If I even slightly rub underneath my eye (which I am aware is not a good practice), the mascara comes off and gets all over my fingers. Very disappointed in this product and I do not recommend it.
Hi Monica, thank you so much for your support, we are so sorry this product did not meet up to your standards. The spoolie should fit in the product as it's no longer than the width of the product. If that is the case with yours please send us a photo to firstname.lastname@example.org so we can troubleshoot for you! As far as the mascara itself, we recommend using the top of the spoolie for application. If you need any further assistance, please don't hesitate to reach out.
I am extremely happy with my River Organics’ Mascara :) No flaking. No crumbling. Great for sensitive eyes and noses. I can normally smell other mascaras, even the natural ones, hours after applying them. This mascara is so comfortable, I forget it’s on… and it looks amazing. I recently wore it while sunbathing on a hot day, and my lashes looked glossy and bold, and the skin under my eyes stayed bright and clean. Since it doesn’t dry out throughout the day, I can safely wear it with contact lenses. I am so excited that my new favorite mascara is Zero Waste and a pure / healthy product. I can confidently say it is miles above any other mascara I have ever tried!